Case Studies

Carlton Earns Top 100 Ranking

Carlton Earns Top 100 Ranking

Carlton Hospitality Group was recently named to Hotel Business magazine’s list of top 100 management companies for 2013.  The annual report published in the magazine’s April issue is based on total revenue and revenue growth from 2012 to 2013.  Carlton’s hands on approach resulted in 15% revenue growth among its hotels in 2013.  David Sadler, company president remarks, “The smaller, hands-on approach breeds the greatest success.  Rather than the cookie cutter approach often used by larger companies, we prefer to give each client the attention to bring their property to its greatest potential.”   This is Carlton’s second appearance on this prestigious...

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Awards

Awards

Carlton Hospitality Group is a leader in the hospitality industry with extensive experience managing golf courses, hotels and resorts throughout the southeastern US.  Based in Williamsburg. VA, Carlton offers full service operations management, property management and consulting services with proven techniques to drive revenues in the hospitality industry. In business since 1995, Carlton is highly regarded and has been published in Hotel Business Magazine a top performing management company for revenue growth, and has been nominated for, and won, numerous awards including Management Company of the Year as part of the Wyndham Hotel Group.  In addition to property management Carlton holds a Class A Contractor’s license which allows it to offer renovation services and property improvement consultation.  In fact, adding to their list of accomplishments are awards for outstanding renovation projects. With a clear understanding that revenues drive profitability Carlton maintains a cutting edge revenue and marketing department with proven techniques of developing multiple revenue sources for increased top line revenues.  Experts in all forms of media, including online and digital marketing and print advertising, our marketing team has been involved in the development and implementation of everything from multi-million dollar marketing budgets to more limited budgets for daily fee golf courses and limited service hotels. The key is to approach each property individually and place dollars where they will gain the largest return on investment. The diverse property management experience at Carlton includes properties in Maryland, Virginia, North Carolina, Georgia and Florida including private, daily fee and resort golf clubs, as well hotels within the Marriott, IHG, Carlson, Wyndham and Best Western brands....

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Case Study – Golf Course

Case Study – Golf Course

Carlton was contacted by a lender who was considering foreclosure on a struggling golf club.  While the fundamentals of the facility and layout were good, the neighborhood that was supposed to develop and support the property did not evolve as expected during the struggling economic times. The financial struggles at the club led to disputes between the partners each of whom owned different parts of the facility.  The lender was caught in the middle of the feuding partners, and without expertise in golf operations and management they had very little options.  One of the original partners was considering purchasing the property in its entirety but was leveraging the price down because of the lenders inexperience in golf facility management. The lender hired Carlton for consulting and assumed operations of the property, Carlton analyzed the properties financial statements, operating procedures, market conditions and future potential.  Adjustment to operating procedures and marketing plans were developed and implemented to put the property on the road to success and the true value of the asset was quickly determined.  In addition, Carlton developed a long term plan that under their management would potentially increase the value of the asset.  With a better understanding of the property and additional options the Lender was able to close with a sale price more in line with their original goal....

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Case Study – Hotel

Case Study – Hotel

Carlton Management was contacted by a group in the process of purchasing a property in Virginia. The property had previously operated with a strong nationally known franchise which it had unfortunately lost due to poor conditions. The property had recently sold at auction. Although our clients had successfully bid on the property, a number of issues had prevented the sale from closing. Carlton worked side by side with the new owners through the complicated closing process and even brought in its own legal team to finalize the sale. Carlton assumed operations. The top priority was to select the appropriate franchise. After meeting with several franchise companies and carefully considering the costs and benefits of each, Carlton identified what they thought would be the franchise that could provide maximum benefit to the hotel. A Property Improvement Plan had to be executed before the hotel could operate under the new franchise.  Carlton with its Class A contractor license worked closely with the owners to perform over a half million dollars in renovations which were completed on time and within budget. The property was officially flagged in time for the summer tourist season. Additionally renovations were completed while the property remained open and generating revenues. The property posted immediate growth in Rev Par.  Today the property continues to outperform the competition and is profitable for the ownership  in a very competitive...

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